The simplicity of minimal web design can be breathtaking.
By designing your photography or creative website with minimal design, you can put an accent on user experience and the content, services or products. Although minimal web design often is observed as ‘lack of creativity’ or even ‘boring’, these days is taking its toll all around the web. Of course, there are opposite opinions on minimal web design, however, there are some benefits from psychological and communication point of view, too.
You finally decided to start your photography or creative business. You are excited, got your legal name registered and just thrilled to start marketing your services to potential clients. You realize everything is great, but how do you reach your potential and dream clients?
While maybe got your photography or creative business the bare branding basics – a logo and business cards designed – just came to a conclusion – you need a website, too. After all, you want to get those dream clients to book you or buy a product from you, don’t you?
Your photography or creative business, no matter how big or small needs to get the message out to its potential clients. When doing so, the biggest challenge is to present your business in an informative yet subtle way, while at the same time presenting it clearly and attractively. As you already know, many, if not most of the businesses are already online. Times when just having a website and promoting offline with a single line on your business cards are over. Now, it takes tremendous effort to reach your potential clients, be it online or offline. Therefore, one of the most effective ways to promote your photography or creative business is to create a Newsletter for your potential clients. There are many platforms to create and distribute a newsletter, free or paid. However, prior diving into the quest to find the proper Newsletter platform, you as a business owner should understand why newsletters are SO important for your business.