How to Target Facebook Page Audience without using Facebook Ads

While Facebook makes constant changes to the algorithm, there is nothing much left for us creative and photography business owners to do, if we don’t want our wallets to get broken. Getting posts and offers seen on Facebook these days, sometimes feels like not worth the hassle. The situation goes that far, that some creative and photography business owners choose to spend their energy on other social media platforms and leave behind established Facebook business pages to pursue better audience reach and return on investment.Continue Reading →

7 Spotlight Reasons Why your Photography or Creative Business Needs a Newsletter

Your photography or creative business, no matter how big or small needs to get the message out to its potential clients. When doing so, the biggest challenge is to present your business in an informative yet subtle way, while at the same time presenting it clearly and attractively. As you already know, many, if not most of the businesses are already online. Times when just having a website and promoting offline with a single line on your business cards are over. Now, it takes tremendous effort to reach your potential clients, be it online or offline. Therefore, one of the most effective ways to promote your photography or creative business is to create a Newsletter for your potential clients. There are many platforms to create and distribute a newsletter, free or paid. However, prior diving into the quest to find the proper Newsletter platform, you as a business owner should understand why newsletters are SO important for your business.

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