The simplicity of minimal web design can be breathtaking.
By designing your photography or creative website with minimal design, you can accentuate user experience and the content, services, or products.
Although minimal web design is often observed as a ‘lack of creativity’ or even ‘boring’, these days is omnipresent all around the web.
Of course, there are opposite opinions on minimal web design, however, there are many benefits from a psychological and communication point of view, too.
Years ago when the World Wide Web wasn’t developed and content overloaded like it is today, people used to love various website designs – flashy, rich in color, with many graphic design elements, and textures.
However, those days are over.
We are overloaded and continuously bombed with information at every. single. point.
Will it be the bus station, your favorite coffee shop, or even simply when walking home, it seems there is no possibility to escape from flashy commercials and billboards.
Having this in mind, the use of minimal web design in everyday design projects, not limited to web design, sounds more convenient and appealing.
There are quite opposite opinions on minimal web design.
However, I’m not going to argue on the subject that minimal web design will be beneficial for your photography or creative business website design.
Instead, I will pinpoint several points which are my professional opinion and experience as a designer, important to be taken into consideration before making a decision toward the definite website design style for your photography or creative business.
Table of Contents
- 4 Tips How to decide if Minimal Web Design is Right for your Photography or Creative Website
- Summary: How to decide if Minimal Web Design is Right for your Photography or Creative Website
4 Tips How to decide if Minimal Web Design is Right for your Photography or Creative Website
1 | Loading Time
If you already decided your photography or creative website design to be minimal, you most probably will experience faster load times than any other website full of graphics.
Load times will also mean people can quickly navigate your site, and get the right information while having a positive impact on your SEO rankings.
Even if there are some server-side glitches, most users will hardly notice.
This, however, depends on multiple other factors such as your server hosting quality, image resolution, file size, and of course the quality of the internet connection used to access your photography or creative website.
2 | Typography
A minimal web design itself will consist mostly of typography and non-obtrusive graphic elements.
In minimal web design, the chosen typography is one of the most important if not THE most important decisions on minimal web design you will have to make.
Choosing the right typography is going to be a challenge itself. All other materials on your website should match and complement the style.
However, when making a decision don’t forget to think about your audience. At least what should be considered is readability. For example, not every typeface is a good choice for every age group.
If you’re not sure how to pick a great font for your next minimal web design project, we published an article with a curated collection of the best free Google fonts you can use for any design project.
3 | Visitor interaction
The minimal web design user interface should be designed in a manner to provide smooth navigation for your audience to the points, pages, products, or services you want them to see or buy.
One of the most important things is making sure the desired items are noticed by your audience easily.
Therefore it is always important to implement user-friendly navigation.
No matter will it is a menu bar with drop-down menus or simpler navigation it is upon you to choose the right one for your targeted audience. There are plenty of things to consider about website navigation, especially having user experience as a priority. These are our website navigation tips.
4 | Less confusion
A professional designer hired to design your photography or creative business website in minimal web design should make sure it is simple and does the job right with less user distraction.
This, of course, is the main goal of minimal web design.
If done right, creating confusion with minimal web design is almost impossible to do.
However, one should keep in mind, that simplicity is what is important, eyes should catch the right information the one a visitor is trying to find.
Summary: How to decide if Minimal Web Design is Right for your Photography or Creative Website
By now you should already have made a decision if minimal web design is right for your photography or creative business.
If you are going through a design or redesign process for your photography or creative website:
- make sure your decision to go the minimal web design way is the right one;
- think about how the chosen style will affect user experience;
- check if the content quality within your minimal web design project is beneficial for your website visitors.
Have you found your photography or creative business website style? do you think minimal web design is the right style for you? I would really like to hear from you, so please feel free to share your experience below.